Week 4: Marketing Plans and Mission Statements Takeaways

1. Client Interview vs. Job Interview

With today being the first day where we were introduced to our group practice project, we talked briefly about questions to ask, what to wear for a client interview, and how to ask questions. One thing that really stood out in my mind was what to wear to a client interview versus a job interview. I’ve learned a lot about job interview apparel and assumed it would be the same for a client interview. I think that when dressing for a client interview, it can be a little bit more informal than you would for a job interview. That doesn’t necessarily mean that you should go wear sweats and a sweatshirt for a client interview. Client interviews are different from a job interview because you’re not selling yourself (like in a job interview). I really liked the three articles that Laura had shared with the class on client interview apparel. (Link is posted in student resource website)

2. How to market a business

So if you’re starting out with a new business, how do you market yourself? How do you position yourself in the market? In the following article, it gives 10 ways of how to market your small business. One of the things that I took away from the article is that if a small company collaborates with another company, it is another way to get your business name out there into the community.

Article Link: http://blogs.constantcontact.com/fresh-insights/market-your-small-business/

3. Mission Statement

A mission statement is so important to a company. It’s a short summary of what your business is and what it’s purpose is. Often times, the mission statement can be why a company exists.

Article Link: http://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/

I found an article that lists 4 of the most important questions that a mission statement should answer without actually answering. The 4 questions are: What do we do? How do we do it? Whom do we do it for? and What value are we bringing? If your mission statement can answer these 4 questions without answering it, your mission statement is great! Mission statements should be clear, concise, and simple.

4. Differentiation

Differentiation in marketing means to create products or services that can gain competitive advantage in a specific market segment. For example, iPhone has gain competitive advantage over the mobile smartphone market segments.

Article Link: http://smallbusiness.chron.com/examples-differentiation-marketing-25678.html

This article summarizes different ways a company can make their product or service be different and stand out from competitors. Some of these ways include: practical differences, eye-catching luxury, marketing to a demographic, and building an overall image.

5. Site Specification 

Article Link: http://www.bluefountainmedia.com/blog/how-to-write-a-specifications-document/

I found a great article that summarizes what a site specification is and what should be included in one. A site specifications should always include core goals, values, and intent.

Week 4: Branding, PBR Takeaways

1. Branding

We hear a lot about branding and what branding means. What how does a company sustain their brand and what do they have to do? As I was growing up, I remember my cousins and I would always go to the gas station and buy the zebra gum. I don’t remember what they’re called, but the sticks of gum were colorful stripes and had zebras on them. They were also tattoo gums, so we would always have ‘tattoos’ on our tongues. I’m not sure what happened to that brand, but it is no longer available. So how did that company NOT sustain their brand?

Article Link: http://mashable.com/2009/02/12/personal-branding-102/

This article talks about to communicate your brand and how to sustain your brand. When a brand first starts out, it needs to venture out into the market and make themselves stand out. Whether this is creating a website, social media platform, going to networking conferences, etc. Do something to get the word out about your brand. Once the brand is out there, in order to maintain the brand.. you have to keep the brand updated. This can be as simple as keeping your social media platforms updated and current, or creating new promotional items, etc.

2. Marketing Plan

A marketing plan is like a road map of where you want to be for a business. A marketing plan is crucial when it comes to the start of making a product. Before you can even sell the product, a company should already have a marketing plan in place.

Article Link: http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/

This Forbes articles talks about what should be included in a marketing plan. This article will come in handy when the class starts doing the group projects 🙂

Some of the takeaways I took from this article are

  • The right marketing plan includes 1) who your target customers are, 2) how you will reach them, and 3) how you will retain your customers so they repeatedly buy from you.
  • Executive Summary: This section should be done last because it summarizes the other sections of your marketing plan
  • Target Customers: This section describes the target customers; demographics, psychographics, and what the customers want out of your products.
  • Unique Selling Proposition (USP): Having a strong unique selling proposition will make you different from other competitors. Example, FedEx’s proposition is “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.
  • Pricing & Positioning Strategy: Pricing and positioning must be aligned
  • Distribution: How will customers buy from you? Internet? Store? Think of different ways that customers can buy from you.
  • Offers: Special offers such as a free trial or BOGO

…. and a whole lot more!

3. Logos

We all know what logos are.. there’s even an Apple app that is actually all about logos. It’s a game where a logo shows up (with no wording, just the picture or symbol) and you have to guess what the company is. I’ve played that game and it’s amazing how much you know about a company just by it’s logo.

Article Link: http://www.huffingtonpost.com/naz-riahi/how-important-is-a-logo_b_5450047.html

I found an interesting article as to how a logo is important to a business. Many marketing agencies and companies can say that a logo is a visual cue that shows the company’s brand, culture, behavior, and values. The author of this article believes it is the opposite. The author of this article states that companies are spending so much money on a logo, when they could instead be focusing on their product and marketing.

4. Co-Brand / Celebrity Branding

There was a good question that was brought up and got me intrigued. “Is the celebrity branding for the company or is the company branding for the celebrity?” Nowadays we see so many celebrities co-branding with another company. For example, Michael Jordan for Nike and Hanes, Tiger Woods for Nike, Aaron Rodgers for Prevea Health, etc. We all know that sometimes brands pick celebrities who are rising to the top, and when those celebrities fall.. often times so does the company.

Article Link: http://www.fastcompany.com/3004910/celebrity-branding-worth-price-tag

The article summarizes about if celebrity branding is worth the price. In the article, it states that in 2010, a research that was done concluded that celebrity ads were no more effective than non-celebrity ones. I found this interesting because if I see a celebrity or someone famous wearing a specific brand or talking about a specific brand, I want that product. One reason why I hate YouTube is because the makeup community on YouTube is so large, and they’re always talking about the newest makeup products and I find myself always buying them. The article then summarizes the rest of the steps in how to pick out the right celebrity and if it’ll be beneficial to the company and its ads.

5. Customer Lifetime Value

When starting a business, we all want to have customers and revenue coming in right? RIGHT. Otherwise, whats the point of starting a business?

Article Link: http://www.entrepreneur.com/article/224153

In the article, it summarizes the fact that numbers matter when it comes to customer lifetime value. One thing that really stood out to me in the article was, “Once you know how frequently a customer buys and how much he or she spends, you will better understand how to allocate your resources in terms of customer retention programs and other services you’ll need to keep your customers — and keep them happy.” It is completely true because customers stay with a certain business because of the products you are producing or the way that you make them feel when they come in for a service.

Week 3: Marketing Plans Takeaways

1. Marketing Research


In this video, it explains the importance of marketing research. According to the video, marketing research is the function that links the consumer to the marketer through information. It’s important for a company to research their target market to see what the consumers think about the company, feel about the company, company products, and company services. With marketing research, it can help the company run smoothly and create a connection with its consumers.

2. Syndicated Research

Article Link: http://www.marketstrategies.com/blog/2014/04/what-is-syndicated-research-and-what-are-the-benefits/

I found this great article on what a syndicated research is. This topic was briefly brought up during the lecture and left me questioning as to what it is, and what it has to offer. When it comes to syndicated research, there are two types: custom research and syndicated research. Custom research is conducted by a single client company and the results are for the client. While, on the other hand, syndicated research is a firm that has conducted marketing research that can be used by many different companies in the same industry. Syndicated research can help improve and grow a company by the information the firm gathers, such as: information and analysis about the market, customer and behavior, product usage, emerging trends, and other industry topics. A company can use this information to strengthen and grow their marketing strategy and increase sales.

3. Positioning

Nowadays, companies are coming out with products that are the same or similar to other products. But what makes one product better than the other when they’re the alike? This is where positioning comes into play. Positioning in marketing is how to make your product or service stand out and be different from the other companies that sell the same or similar product or service.


I found a great YouTube clip on how to position your product or service. In the video, it also gives examples of companies that have positioned themselves in the market and how they’re successful.

4. Data collection vs. Data analysis

I found an interesting video on YouTube about BigQuery. BigQuery is a service that enables interactive analysis of massively large datasets using Google storage. This video is actually a live discussion with Michael Manoochehri and Ryan Boyd. The 30 minute video consists of how BigQuery is able to collect data and analyze the data.

5. Dove – Nike – Toyota Campaigns 

Throughout all of Mike’s Marketing classes, I am always in awe when he shows the Dove, Nike, and Toyota commercials. To be honest, I feel like it seems like faith in humanity has been restored. I love in the Dove and Nike videos, they’re not actually selling any products.. but instead selling emotions and getting to people’s emotions. Although a lot of companies may not take the same approach, these companies have positioned their brand, product, and services in a way that makes them unique and different from other companies.

Week 3: Copy, SEO, Domain Name Takeaways

1. Keywords

Keywords are crucial to a website because that’s how you get internet traffic to your site. When someone uses Google to search for something, for example, baby cribs, Google searches for the words “baby” and “cribs”. Usually the first suggestion to pop up is the one that gets the most traffic and/or has the most keywords.

Article Link: http://www.wordstream.com/articles/most-expensive-keywords

I found a great article on the most expensive keywords. The most expensive keyword is Insurance. Insurance comes in number one because it is $54.91 CPC (cost per click). It’s incredible! The second most expensive word is Loans, which comes in at $44.28 CPC. The top 10 most expensive words all have to do with finances or companies that deal with a large amount of money. (Of course, I should have known that… money rules!)

Something that I took away from this article is the fact that Google’s revenue is 97% of PPC (pay per click) advertising.

2. Domain Names

As I am interning for my uncle’s business and starting to create his website for him.. I wanted to know a little bit more about domain names and how to register for one, etc. I have already created social media platforms for his company but now the hard part is picking a domain name that will still be relevant to his company. I kind of wish he came up with a domain name before picking out his company name.

Article Link: http://www.encyclopedia.com/topic/Domain_names.aspx

This article gives a brief summary about what domain names are and what they are used for. What I took out of this article is how to choose a domain name and how to register for one. In class we were introduced to domain hosting sites such as AIT or GoDaddy. My uncle’s business is a small sausage company that is just starting out; it just came together this year. So I was really interested on how to begin his website and domain.

3. Search Engine Optimization

YouTube Link: http://youtu.be/ACPUuSIcL6M

I always want to learn about mistakes that are often made so that I can make sure that I don’t repeat the same mistakes. This YouTube video talks about some of the most common mistakes when using SEO.

4. Going beyond Page 1 of Google results

One topic that was brought up and related to my personal experiences was the fact that when people search something on Google, they almost never go on the second page. Instead of continuing on in the Google results, they just retype what they’re searching for in the search bar. There has been plenty of times when I couldn’t find what I was looking for on the first page of Google and instead just reworded what I wanted into the search bar.

Article Link: http://www.gravitateonline.com/google-search/2nd-place-1st-place-loser-seriously

This article pretty much sums up about a research that Chitika Insights did. Their research included click through rates on the first and second page. Their result was that in over 8 million clicks, 94% of users clicked on the results on the first page, and only 6% actually clicked on the second page.

5. Racy Ads

Another topic that was brought up during the lecture was racy ads. No… not car race ads, but ads with sex appeal and used sex as their ad. One of the examples that was given was GoDaddy. GoDaddy is domain hosting site, and well known for their TV advertisements involving half naked women.

Article Link: http://www.cbsnews.com/news/with-ceo-ouster-will-american-apparel-lose-its-racy-ads/

This article talks about American Apparel and what it’s CEO thinks of their racy ads. American Apparel is known for their key fashion clothing, expensive taste, and nudity. But when is there a point when nudity in advertising becomes unethical and morally wrong? American Apparel CEO says, “Sex is inextricably linked to fashion and apparel,” Charney told the public-radio show Marketplace earlier this year. “And it has been and always will be. And our clothing is connected to our sexual expression so of course, advertising related to clothing, there’s going to be a sexual connection forever, whether it’s Calvin Klein, American Apparel, or brands we haven’t even contemplated.” Interesting, I’d say.

Week 2: Market Research, SEO, Analytics Takeways

1. What is niche marketing?

Along with talking about market segment, niche marketing came up during the lecture. Niche marketing is a small but defined segment of a market. For example, your market segment is for Toyota Trucks (a market segment), the niche would be if your target market would be towards Asians, Hispanics, 55 years and older, etc.

Article Link: http://www.entrepreneur.com/article/49608

In the article, it addresses three rules for niche marketing. The three rules are 1) meet their unique needs, 2) say the right thing, and 3) always test market. First, when it comes to niche marketing, look for things that’ll benefit them or fit around their lifestyle. If possible, you can adjust your products to meet their unique needs. Secondly, when you approach a niche market, you should have a full understanding of the market. The article gives an example of creating a new niche market for a website that only sells leather goods to men. You need to communicate effectively so that the market can be accomplished for the women. Lastly, you always want to test your market. You don’t want to jump into a new niche market and not know what is going on or what to expect. You should get to know your competitors to determine your position in the market.

2. Focus Groups

In marketing and research, it is very important that the data that they collect is true and valuable. Some ways that research and development can get reliable data is from focus groups. Focus groups are groups that the company will have them test a product and get their feedback on a product. For example, when I used to work at Johnsonville they had taste testing focus groups. We pretty much went in a room, tasted the new and upcoming product, and evaluated the product on a scorecard. Johnsonville used that information to decided to whether to continue the product or how to change the product to meet the likes of other people.

Article Link: http://www.microsoft.com/business/en-us/resources/marketing/market-research/dos-and-donts-for-using-marketing-focus-groups.aspx?fbid=jrPwpklOlP5

In the article, it lists do’s and don’ts for using marketing focus groups. Some of the things that caught my attention was that you shouldn’t settle for an inexperienced focus group leader. There are people who’s career is to be experienced in leading focus groups. Having an inexperienced leader can turn the focus group experiment in a whole different direction that may not be good for the company. Another fact that stood out to me was that you’re not going to get hard data right away. Focus groups are like a starting point for a collection of data. You’re not going to get your questions answered right away.

3. Google Analytics

One of my favorite topic that was talked about this week was Google Analytics. I have used Google Analytics but not to an extent of where my job or career relies on it. It’s amazing all the things a company can find out by just using Google Analytics.

YouTube Link: http://youtu.be/3Sk7cOqB9Dk

This is a short clip on Google Analytics in real life. It talks about how a company should use Google Analytics for online shopping. It pretty much advertises why a company should use Google Analytics (makes checking out easier).

4. Writing copy for a web

Before the lecture, I have never heard of copy. I never even knew that there was such a term. But surprisingly, I’ve been doing it all along without even knowing! The goal of writing copy for a web is not like writing text or content for a web. Writing copy is to get people to purchase your product or sign up for a service via the web.

Article Link: http://www.smashingmagazine.com/2012/05/18/quick-course-on-effective-website-copywriting/

I thought this was a great article on writing copy for a web. One of the takeaways that I took from this article are the six steps in in copywriting:

1) Research: customer, product, and competition – You need to figure out why people buy the product, why they like the product, what they use it for, and what really matters to them. Researching the company and its product before writing copy will help your copy be more clear and concise to the consumers. The article suggests that you should get out and go research; not just research by surveys and word of mouth. You also should be aware of your competition and how they are positioned in the market.

2) outline and guidepost – having an outline is like having a road map of where you’re headed. An example of a homepage outline would be having a headline, subheadline, and bullet points.

3) draft copy – create a draft copy by using the outline as a road map. The article suggests that using big words or fancy words that do not correlate to your product will make it seem as though you don’t know your target audience or product. They suggests getting rid of jargon and bland advertising. (“the best”, “once in a lifetime”, etc.)

4) conversion boost – Once copy is done, it’s time to convert the user to be a subscriber, or a consumer. The goal of copy is to get them to buy or sign up for something. It gives two examples of how to convert the user; conversion of frameworks and the science of persuasion (who knew?!)

5) revise, rearrange – Once the copy is done and the conversion is done, come back the next day or a few hours later and look at the copy again. Sometimes taking a break in between writing copy can give you a fresh pair of new eyes and perceptive. If anything looks strange, revise it and rearrange it. Then, again, take a step away and come back later to see if it’s 100%.

6) test – test. test. test.! Always test your copy. Its never going to be 100% on the first try

5. Cookies on the internet

One topic that really stood out to me (and the rest of the class) was cookies. No, not the chocolate chip cookies that I love to devour, but internet cookies. Not as delicious, but perhaps just as good? During the lecture, there was a lot of debate on whether cookies was a good thing or a bad thing. As I was listening to the group debate, some things that came up were “It’s like big brother is watching over us”, “I love cookies!”, “It remembers everything for me”, “It’s like internet stalker”, and “it’s great!”. My personal opinion is that cookies are great! I love anything that is fast and efficient for me. If it can remember this or that, or give me suggestions on things that I already like that’s an A+ for me. As a student planning to go into Advertising and Promotion, cookies are a huge deal for us. It’s really a treat for us, just like the chocolate chip cookies.

Article Link: http://www.google.com/policies/technologies/ads/

This article (not really an article, but you get the idea) is the privacy and terms page on Google. It talks about how Google uses cookies and how it affects your privacy on the internet. The article states that Google is partnered with many websites and blogs that show their ads to visitors. For example, ever since I got pregnant, I’ve been Googling baby things like crazy. Ever since then, I’ve been getting ads on Facebook and other websites that show baby things. That’s what Google uses cookies for. The article goes on to say that you (the user) can go into your cookies setting on your toolbar and change your cookie settings. This means, if you feel like Big Brother is watching over you a little too much, you can go in and change your settings so it’s a little more private.

Week 2: Segmenting Markets Takeaways

1. What is a market segment?

Throughout the lecture, we spent the majority of the time talking about market segments and what it is. Many people were confused as to what it was and the others just sat quietly (I can’t figure out if they knew what it meant or they knew what it meant but they didn’t want to participate in voicing their opinion). The way that I look at a market segment is like specifics in a great picture. Mike used the example of a pie and each piece of the pie was a market segment. You could also look at it as a bullet list… you have your main general idea, and then the sub-subjects/bullets underneath.

I found this article that helps explain market segments a little better.
Article Link: http://www.quickmba.com/marketing/market-segmentation/
In the article it explains that in order to identify a market, you can identify it by geographic, demographic, psychographic, or behavioral segments.

2. Is segmenting a market easier in B2B sales or B2C sales?

I think that segmenting in a B2C sales is easier because there is only one transaction (business to consumer). Versus B2B can include many sub sales to multiple companies. Some of these sub sales could include raw materials before the finished good.

Article Link: http://marketing.about.com/od/plantutorialsandsamples/a/b2cvsb2b.htm
This article is a great article that explains the difference between a B2B sales and B2C sales in segment marketing. The article states that a B2B sale is based more on logic versus a B2C sale is based more on emotions.

3. Demographic, Geographic, and Psychographic

Article Link: http://marketing.about.com/od/plantutorialsandsamples/a/b2cvsb2b.htm

Demographic – Demographic segment marketing is based on age, race, religion, gender, family size, ethnicity, income, and education.

Geographic – Geographic segment marketing is where a company determines its target market through location. A company may look into a city, county, state, region, country,or international.

Psychographic – Psychographic segment marketing is when the target market is based on personality traits, values, attitudes, interests, and lifestyles.

4. Marketing by generations

We had a great discussion on Tuesday about marketing by the different types of generations. I’ve never really sat down and thought about the topic until the class lecture. I always knew a company would have to market towards their target market, but never really thought about how many consumers a company could have and how many different generations their consumers may be.

Article Link: http://www.marketingcharts.com/television/marketing-across-the-generations-12158/
In the article, it broke down what type of marketing would work for each generation. What surprised me the most was that for the baby boomers, marketers would give away freebies or senior discounts to attract their baby boomer generation. I would’ve never thought that freebies would attract baby boomers the most, I thought freebies would attract any generation. For generation X, they’re always on the go and trying to keep their kids busy. This article suggest they have kiosks in stores to help keep the kids busy. I think an example of this would be Festival having the childcare center while the parents shop.

5. Factors that go into designing a website by generation/age

Now, I’m not much of a web designer, but we did get into a discussion as to how webpages would look like with different types of generations. But I do know one thing… webpages have to match the knowledge or each generation in order for the webpage to appeal to them.

Article Link: https://econsultancy.com/blog/65354-web-design-across-different-generations#i.1fqc5r241xfk8z
This is another great article I found on how to create webpages based on different generations. It explains how technology has changed and developed throughout generations. It starts with the silent generation where there was no technology until they were 50 or 60 years old. The baby boomers just started getting into technology and did not use it. Generation X started getting adaptable to technology. Some even started getting their own PCs. The millennial generation is known to be internet addicted.

Week 1: Target Audiences Takeaways

1. Product Life Cycle
Mike had brought up briefly the topic about product life cycle. I always knew that many products went through a ‘phase’ because of the economy, trends, and word of mouth. I found a great introductory article on product life cycle that helped me understand why products come and go, or rise and never fall (for example, iPhone).

Article Link: http://productlifecyclestages.com/
In this article it explains the different stages for a product. These stages include: Introduction Stage, Growth Stage, Maturity Stage, and Decline Stage. The introduction stage is when a product is first being introduced to its target market. The sales are still low, but the cost of product development, consumer testing, and such will still be costly. The growth stage is typically when the product has strong growth sales and profits. The maturity stage is when the product and its brand has been established and are able to maintain its sales and profits. The company could still think of improvements and product changes if need be. And lastly, the decline stage is when the product sales and profits are going downhill and the company can no longer maintain its supply and demand. The demand market could also be decreasing. 

2. Skimming and Penetration Strategy
These two words briefly mentioned and it sparked an interest in my mind because I have never heard of these words before. I did research on what these two words meant and how it relates to marketing. 

Article Link: http://yourbusiness.azcentral.com/penetration-vs-skimming-marketing-strategies-8080.html
So what is skimming and penetration strategy? The penetration strategy is when a company sets a product at a low price in hopes to secure a market. The skimming strategy is when a company sets a high price for a new product then gradually lowering the prices as time goes by. What’s the difference? Penetration strategy is not good for small businesses because its more costly and the customer forecast is sometimes not always correct because products are always evolving and changing. Skimming strategy is great for larger companies that have a wide competitive pricing market. Because the companies are bigger, the customer forecast is much more clearer and they are able to change the prices of their products based on the forecast. 

3. 4 P’s
The biggest takeaway that anyone can take away from marketing are the 4 P’s. The 4 P’s are the basics of marketing and is the main focal concept for marketing. The 4 P’s include: Product, Place, Promotion, and Price. 

Article Link: http://www.notredameonline.com/resources/business-administration/how-to-develop-an-effective-marketing-plan/
Throughout the summer I’ve been helping my uncle run his small business based on what I have learned about marketing and using it towards his business. (And yes, his business doing a great job!) When he asked me to lend a hand with my little marketing skills, this was the website/article that I used as a guide. I think it’s a great website for starting a small business, especially if you have little to no knowledge about marketing or how to begin. The first ‘P’ in the marketing mix is price. Price includes the buying and purchasing process. Pricing is sometimes hard for a small company that is starting out because you want to price your products that will still allow you to make a profit, yet is still competitive to other competitors. The second ‘P’ is Product. Product is anything that can be tangible or intangible, or features and benefits. A company wants to make sure its product that they are selling will have a purpose and value to its customers. For example, if you create a product that has no value, or benefits… chances are you aren’t going to be able to sell that product. The third ‘P’ is Promotion. Promotion is how a company is going to promote its product or service. Some of these promotions could include advertisements such as radio ads, TV ads, etc., endorsements, sponsorship, public relations, etc. The last ‘P’ in the marketing mix is Place. Place is where the product will be sold. Place could also mean product placement in the store (end caps, eye level, etc.). 

4. Odd-Cent Pricing
Have you ever picked up a product and looked at its price? $2.98 for a bag of chips. Automatically, our mind thinks that the bag of chips is actually $3.00. What happens to those $0.02? That’s for the company. So why do companies use this type of pricing? It’s quite genius, actually! 

Article Link: http://harrison8bal.hubpages.com/hub/Why-Odd-Pricing-Works-The-999-Psychological-Illusion
This article gives a few facts about how this pricing strategy works great for companies and why people are so attuned to thinking the product is $3.00 instead of $2.98. According to the article, the two factors of why we think the way we do because of pricing is because we tend to look at numbers from left to right and we naturally round up numbers. The second factor, according to the article, is memory process time. This factor is a counterattack to the first factor (left to right digit reading). Through marketing research, it has come up that using a smaller unit ($4.88 vs. $5.00). 

5. Guerrilla Marketing
Guerrilla marketing is an advertising strategy that uses low-cost marketing strategy to promote or advertise a product and get successful, high rating, results. I’ve added a link to several great guerrilla marketing strategies that have worked for companies.

Article Link: http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-examples/
My favorite guerrilla marketing example this website gives is the Sharpie advertisement. I think Sharpie did a great job at using this guerrilla marketing because 1) Sharpie writing utensils are no longer just markers, but different types of markers with a wide variety of colors, 2) Sharpie has different writing utensils that can be used on different surfaces, 3) it has customer interactions (customers can use Sharpie markers to draw on the promo poster), and 4) the placement of the interactive boards was placed in places where people are already stopping. Example, bus stops.